Bridget Jeanne Speech Therapy:

Social Media Strategy

Responsibilities:

  • Developed a social media strategy for a local speech therapist.

Who is Bridget Jeanne?:

  • Local woman owned pediatric speech therapist building confident communicators through play, relationship building, and caregiver coaching.

Goal:

  • Build an approachable, friendly social media presence that increases engagement and reach while creating loyal followers who bring in referrals and/or become clients.

Target Audience #1:

The Parents -

  • Men and woman with young children

  • They care deeply about the growth and development of their children

Target Audience #2:

The Educators -

  • Professional teachers at local schools for young aged children

  • Become the preferred speech language pathologist for their students

Audience Language

What makes our audience tick? What do they care about?

The Parents:

  • Devoted to Parenting

  • Tampa Mom FB Groups

  • How do I notice my child needs speech therapy?

  • What can I do at home to further their speech development?

  • What toys or books should I buy my child(ren)?

The Educators:

  • Children’s Books

  • Parent’s First Point of Contact at School

  • My student needs a SLP, but we don’t have one in-house…where do I refer them?

  • What can I do in my classroom to further speech development?

  • What advice can I give parents to feel comfortable asking for help?

Social Media Content Pillars

  • Feature a toy or book that has helped immensely with speech therapy and that the children have been loving. Recommend it to parents and teachers.

  • Introduce your audience to their future SLP’s. Give them a sense of comfort when bringing their children to an appointment or when referring business.

  • Invite current clients to free events and encourage potential clients to visit as well.

  • What is articulation? How does swallowing relate to speech development? How do I notice early signs of speech delays? Answer common questions among parents and educators on socials.

Sample Content & Captions

Play is not just fun, it's also the key to unlocking your child's speech and language potential!

By engaging in play activities, your little one learns to express themselves, socialize, and problem-solve. As a speech-language pathologist, I'm here to help your child develop these essential skills and watch them grow into confident communicators. Let's play and learn together! 💬🧩👶

Is your little one not hitting these 2-year-old language milestones yet? Don't worry, we're here to help!

Early intervention is key for successful communication development. Let's work together to give your child the gift of communication! 💬👶🧡

Mealtimes are more than just a chance to nourish our bodies, they're also an opportunity for little ones to practice speech, language, and fluency skills!

With multimodal techniques, we can make mealtime a fun and engaging experience while also addressing communication challenges. Let's work together to help your child succeed in all aspects of communication! 🍴💬👧