Sold by KFab, Realtor:

Social Media Strategy and Content Creation

Role: Social Media Strategist & Content Creator

Responsibilities:

  • Lead the development and execution of SoldbyKFab’s local organic social media strategy, aligning with brand voice and marketing initiatives to enhance audience engagement.

  • Achieved +92% YOY growth in reach and a +50% increase in followers on Instagram.

  • Analyze social media performance and optimize strategy to exceed growth KPIs.

  • Leverage and utilize current social media trends to inspire content ideas to match the brand’s voice and tone.

Goals:

  • Increase the realtor's reach by growing their social media following and link clicks

  • Drive audience engagement by highlighting the realtor’s unique bright personality.

Creative Process & Strategy:

  1. Design and implement strategic social media strategy to increase engagement.

  2. Write easy-to-understand, fun copy for Facebook and Instagram to the "voice" of the realtor.

  3. Maintain consistent interactions with followers on all platforms, fostering a sense of community and building loyalty.

  4. Capture high-quality content and enticing digital content for social media

After just 30 days of launching a revamped social media strategy for KhrisSellsTampa on Instagram, Khris experienced substantial social media growth. See the following key metrics and moth-over-month growth percentages:

Instagram:

📈 Interactions: 480 (+427% MoM)

💬 Engagements: 188 accounts (+154% MoM)

👥 Reach: 769 accounts (+124% MoM)

Highlight of 12-Month Accomplishments:

✨ Transitioned from a graphic-heavy content approach to one that builds brand loyalty and awareness and relates to, educates, and inspires potential homeowners.

✨ Optimized our Instagram bio to become more searchable for new audiences.

✨ Leveraged Khris as the face of the brand to create excitement and enthusiasm among followers who become more inclined to engage with content.

✨ Expanded her brands social presence to new followers outside of her existing sphere of influence.

Feed Videos:

Responsibilities: Concept Ideation & Planning & Scheduling

Static Content:

Responsibilities: Concept Creation & Scheduling