Greater Tampa Realtors:

Communications Coordinator

Role: Communications Coordinator

Responsibilities:

  • Assisted in the development and execution of GTR’s statewide organic social media strategy, aligning with brand voice and brand marketing initiatives to enhance audience engagement.

  • Analyzed and researched local and latest housing market statistics to write a bi-weekly market newsletter to over 16,000 subscribers.

  • Analyzed social media performance to optimize social media best practices and exceed company’s growth KPIs.

  • Managed 4+ social media communities across LinkedIn, Instagram, and Facebook including community engagement, content planning, and scheduling.

  • Wrote articles to be featured in our Tampa Realtors magazine.

Social Media

Messaging Strategy:

Build an emotional connection through strategic messaging. - Memorability, virality, brand loyalty

  • When you join GTR, you don’t just receive benefits for your business but also benefits that will aid in personal growth and creating connections that will last a lifetime.

  • For our audience to feel genuine connections through our posts. We want them to see our posts, pause, and smile because they know the people in the images or have fond memories of the event pictured.

  • Our audience resonates most with other audience members.

  • GTR was founded in 1911 and has since provided community and resources since then.

Feed Videos:

Responsibilities: Content Editing & Planning & Copywriting

Static Content:

Responsibilities: Content Planning & Scheduling & Copywriting

Copywriting

Articles written by me that were featured on our website, email marketing campaigns and our Tampa Realtors magazine.